Drive Conversions and Maximize ROI with GuruLabs

#Dynamic ads

#Audience segmentation

In the competitive world of online business, driving conversions is crucial. Did you know that 97% of first-time site visitors don’t convert? At GuruLabs, we understand the importance of staying in front of your prospects until they become loyal customers. Our retargeting ads strategy , trusted by leading brands like Lounge Underwear, TOPO Designs, Peyton Jewelry, Shady Rays, Exploding Kittens, and Head Kandy, helps you achieve just that.

Ads That Work — No Heavy Lifting Required

Launching effective retargeting campaigns shouldn't be a hassle. With GuruLabs, you can effortlessly launch display, native, and video retargeting ads without worrying about overbidding or selecting the wrong placements. Our machine learning-powered bidding system, BidIQ, ensures optimal targeting, delivering the right message to the right people at the right time.

Create Retargeting Campaigns That Align with Your Goals

Whether you're aiming for clicks or conversions, our strategy allows you to choose your bid strategy and retarget prospects based on their position in your sales funnel. Bring upper-funnel prospects back to your site for further consideration or target lower-funnel prospects to close the deal.

Segment Audiences & Leverage Your First-Party Data

GuruLabs automatically segments your site visitors based on activities like visiting specific pages or adding items to their cart. You can target these segments with customized retargeting campaigns or create your own custom audiences by uploading CRM lists or other first-party data.

Get 2x More Clicks with Dynamic Ads

Ecommerce businesses can reach high-intent shoppers with dynamic retargeting ads. After a prospect interacts with your site, serve them ads featuring previously viewed or recommended products across social media and the web. Platforms like GoDataFeed, Mercent, Channel Advisor, Amazon, Shopify, Bing Shopping, and Google Merchant Center are seamlessly integrated for maximum reach.

Reach Customers and Prospects Wherever They Go

We partner with leading ad exchanges, giving you real-time access to retargeting ad inventory across millions of brand-safe websites and apps. This extensive network ensures you can reach your customers and prospects wherever they go.

Expert, AI-Powered Retargeting

Our data engine, built from scratch and refined over 10+ years of consumer activity and campaign performance, powers our AI-driven retargeting. Unlike other platforms that rely on third-party tech or generalized models, our engine continuously gets smarter, ensuring you get the best results.

Understand What’s Moving the Needle — And What’s Not

GuruLabs provides a full suite of reporting, cross-channel attribution, and benchmarking tools. Measure your campaigns holistically to understand which channels and campaigns are making the most impact. This allows you to adjust your budget accordingly for maximum ROI.

Meet Your Target Audience at Every Stage of the Marketing Funnel

Understanding where your audience is in their customer journey is crucial for delivering the right message at the right time. GuruLabs helps you meet your target audience at every stage of the marketing funnel:

Top of the Funnel: Awareness

  • Contextual Signals: Reach people who aren’t yet familiar with your brand by leveraging contextual signals that align with their current interests.
  • Lookalike Profiles: Use profiles to target new audiences similar to your existing customers.
  • Demographics, Interests, and Behaviors: Utilize detailed demographic data, interests, and behaviors to capture the attention of potential customers.

Middle of the Funnel: Consideration

Once you've generated awareness, it's time to nurture interest and consideration. GuruLabs enables you to segment new site visitors based on their activity, ensuring you deliver relevant content encouraging engagement and conversions.

Bottom of the Funnel: Conversion and Retention

As your prospects move down the funnel, focus on driving conversions and fostering repeat sales. By segmenting your audience based on their interactions with your site, you can deliver highly personalized ads that resonate with their specific needs and behaviors.

Leverage First-Party Data to Drive Cross-Sales and Lifetime Value

First-party data is a goldmine for personalized marketing. At GuruLabs, we help you leverage this valuable asset to its full potential:

  • Contact Matching: We match your contacts to cookies, enabling you to target them with ads across the web.
  • CRM Integrations: Import your list directly from your CRM or utilize our integrations with Klaviyo, HubSpot, CampaignMonitor, and more to streamline your targeting process.

Capture Data from Users You Know — and Those You Haven’t Met Yet

Gurulabs, our integrated platform, tracks the behavior of both identified and anonymous contacts. Every interaction with your website is remembered and stored, allowing you to personalize ad experiences for known and new users.

Build New Segments and Audiences

Creating custom audiences is essential for precise targeting. With GuruLabs, you can:

  • Custom Audiences: Build new segments based on how visitors interact with your site.
  • Continuous Refresh: Our system refreshes your segments based on new interests and site activity, ensuring your targeting remains accurate and relevant.

Harness the Power of Your E-commerce Store

For e-commerce brands, understanding shopper behavior is critical. GuruLabs integrates seamlessly with platforms like Shopify and WooCommerce to provide event-level insights:

  • Top Spenders: Identify your most valuable customers and tailor your campaigns to maximize their lifetime value.
  • Cart Abandoners: Target cart abandoners with personalized ads that encourage them to complete their purchase.

Get Started with GuruLabs

Ready to take your marketing to the next level? GuruLabs is here to help you target and segment your audience with precision and effectiveness. Whether you're looking to generate awareness, drive conversions, or foster repeat sales, our programmatic ads are designed to deliver results.

GET STARTED GET IN TOUCH

Let GuruLabs transform your digital marketing efforts with our advanced targeting and segmentation capabilities. Contact us today and discover how we can help you reach new and existing audiences like never before.

At GuruLabs, we specialize in creating high-performing programmatic ads that seamlessly integrate with your marketing strategy, ensuring precise audience segmentation and effective retargeting. Our dynamic ads, powered by advanced machine learning bidding systems, deliver personalized messages at the right moment, driving higher engagement and conversions. By leveraging your first-party data and CRM integrations, we help you build custom audiences and harness the full potential of your e-commerce marketing. Our AI-powered retargeting platform guarantees optimal results, making GuruLabs the ultimate partner for transforming your digital marketing efforts. Discover the future of targeted advertising and elevate your campaigns with GuruLabs today.