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How to Track Custom Events with Google Tag Manager Server-Side and Send Data to GA4

How to Track Custom Events with Google Tag Manager Server-Side and Send Data to GA4

As tracking regulations tighten and browser privacy controls grow stronger, client-side analytics are becoming increasingly limited. This is especiall...

How to Map a Custom Domain to Google Tag Manager Server-Side Using Cloudflare and Google Cloud Run

How to Map a Custom Domain to Google Tag Manager Server-Side Using Cloudflare and Google Cloud Run

In the evolving world of web analytics and privacy-first tracking, server-side tagging is no longer optional—it's essential. Businesses building sophi...

How to Map a Custom Domain for Google Tag Manager Server-Side Using Google Cloud and Cloudflare

How to Map a Custom Domain for Google Tag Manager Server-Side Using Google Cloud and Cloudflare

When you set up GTM server-side, Google initially provides you with a default Google Cloud-generated domain. While this is sufficient for testing, it ...

Google Tag Manager for a Full-Stack SaaS App: Frontend, Backend, and Server-Side Tracking

Google Tag Manager for a Full-Stack SaaS App: Frontend, Backend, and Server-Side Tracking

Accurate user tracking is becoming increasingly complex in the modern digital landscape, especially for SaaS applications that span multiple layers—fr...

Why Your Business Needs Server-Side Tagging with GTM in 2025

Why Your Business Needs Server-Side Tagging with GTM in 2025

In an age where data privacy is front and center, traditional tracking methods are losing their effectiveness. Ad blockers, browser-level restrictions...

How the Right Pay Per Click Management Agency Can Transform Your Business

How the Right Pay Per Click Management Agency Can Transform Your Business

It all started with a frustrated business owner. After months of pouring time and money into ads that didn’t convert, she was ready to give up. Then s...

Why You Should Care About Server-Side Tracking with Google Tag Manager (GTM)

Why You Should Care About Server-Side Tracking with Google Tag Manager (GTM)

As privacy becomes a dominant concern across the internet, a growing number of users are using ad blockers like uBlock Origin, Pi-hole, and browser-le...

Tracking Custom Events in React with Google Tag Manager (GTM) and GA4

Tracking Custom Events in React with Google Tag Manager (GTM) and GA4

Google Tag Manager makes it seamless to manage tracking and send custom events to Google Analytics 4 (GA4). In this tutorial, we’ll walk through how t...

How to Install Google Tag Manager (GTM) in a React App — The Right Way

How to Install Google Tag Manager (GTM) in a React App — The Right Way

If you’re building modern web applications with React.js, chances are you’ve already thought about how to integrate tracking and analytics. One of the...

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